SH Metal Roofing
By repositioning a residential roofer as Cairns' premier commercial reroofing specialists, I'm building a B2B-focused website that attracts facility managers and property developers—making commercial the priority, not an afterthought.
In Development — Q4 2025
Challenge
After years of primarily residential work, the client wanted to shift focus toward commercial reroofing—bigger projects, better margins, and more consistent workflow. The challenge: build a website that positions them as THE commercial experts for facility managers and property developers, while still welcoming residential work when capacity allows.
Solution
- Premium Metallic Glass UI — Custom-built card effects with brushed metal textures and hover animations that signal high-end commercial work
- Cyclone-Rated Positioning — Content emphasizing tropical building code compliance and storm-resistant solutions for North Queensland
- Before/After Portfolio — Project showcases with specs (square footage, timeline, materials, warranty) proving large-scale capability
- Multi-Step Quote Flow — Guided form capturing project scope, location, and requirements to qualify leads upfront
- Trust Architecture — QBCC license, $10M insurance, and testimonials from recognizable Cairns businesses front and center
Projected Outcomes
- $10M+ insurance and QBCC credentials displayed prominently
- 5 local business testimonials building regional trust
- GPU optimized animations with staged loading
- Commercial positioned as primary focus throughout
- Q4 2025 scheduled launch date
Need to reposition your business?
Let's discuss how I can help you attract the right clients.
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